Case Studies

Case Study for KEK Seafood

KEK Seafood

  • Keng Eng Kee Seafood Restaurant opt for a 2 page spread advertising in the Orange Flyer Distribution.
  • Keng Eng Kee Seafood has new thoughts of doing marketing as 2,000 print copies of Orange Flyer Distributions are distributed during the streets engagement, it attracted at least 10K of eyeballs. 10,000 print copies are distributed to HDB door to door.

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Case Study for JZ Curtains

JZ Curtains

  • Highlighted it’s a brand new curtain business.
  • Orange Flyer Distribution is a combined effort of all merchants, it helps to further extend and accumulate their effort as door to door distribution for Orange is island wide, and it helps them to save cost.

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Case Study for Asia Global Vacation
Asia Global Vacation - Chan Brothers
  • Asia Global Vacation is a member of the Chan Brothers Group. It is a well-known brand in Singapore market.
  • Chan Brothers have worked with us on streets distribution for holiday seasons (Natas / Travel Fair). However, they need to continue to keep seeking for more cost-effective marketing strategies during the nonholiday period so they continue to work with us on Orange Flyer Distribution.

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Case Study for Best Catering
Best Catering
  • Best Catering is a new brand member of the Neo Group and requires a cost-effective marketing strategy to announce its presence to the public island-wide.
  • To promote Best Catering’s services, they have created an interesting flyer design for the door to door distribution of about 170,000 flyers in the neighbourhood.

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Case Study for Asia Cozy Bedding
Cozy Bedding
  • We suggested and proposed to advertise in Orange Flyer Distribution instead as it has a higher retention rate compare to a door to door flyer distribution campaign.
  • By advertising in Orange, it helps them to save cost as a full page advertisement plus distribution (streets and door to door) cost is only $650. Whereas printing of 10K of A4 flyers requires $670.

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Case Study for Anytime Fitness
Anytime Fitness
  • Anytime Fitness has a total of 26 branches. They need a good marketing media strategy to continue their effort and accumulate more customers.
  • Advertisement in conjunction with streets and door to door distribution at around Bukit Timah area.

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Case Study for WTS Travel
WTS Travel
  • WTS took a premium back cover page in Orange Flyer Distribution
  • WTS Travel gave out free gifts to our Orange Flyer Distribution’s readers during streets distribution.

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Case Study for Cleanpro
Cleanpro
  • Orange Flyer Distribution’s pioneer issue was circulated in the western side of Singapore. This has benefited Cleanpro as their office is located on the western side, and have targeted the western’s audiences and increase their clients.
  • The advertisement let potential clients be aware of their cleaning services provided in the western neighbourhood region.

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Case Study for Maid Capital
Maid Capital & Employment Agency
  • Maid Capital has 3 outlets in Singapore. They are looking for a suitable media to advertise their services. By advertising in Orange, it is an effective and value for money way of marketing.
  • We advertised the 2 household brands side by side to attract housewives to stay longer at the page.

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Case Study for Mortgage Sense
Mortgage Sense
  • Our greatest challenge was when we realized Mortgage Sense has actually stopped marketing because they have yet to find a more cost-effective way to market to the masses.
  • As they provide unique and niche services, their advertisement in Orange will receive a higher acceptance and retention rate.

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Case Study for Viimart
Viimart
  • As Viimart’s competitors have squeezed the market price of most of the items they sell, their potential customers are usually waiting for their items to be discounted before they will buy. Therefore, Viimart has been looking for marketing ideas to boost up their sales.
  • Viimart advertisement’s concept is to now target audience who are willing to spend during the festive seasons.

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