Pointers for a successful advertisement:
- Best Catering is a new brand member of the Neo Group and requires a cost-effective marketing strategy to announce its presence to the public island-wide.
- To promote Best Catering’s services, they have created an interesting flyer design for the door to door distribution of about 170,000 flyers in the neighbourhood.
- By advertising in Orange, its flyer messages are converted onto a magazine, which increases its retention rate and thus continues to accumulate more potential customers.
- The advertisement includes a cut-out coupon to inform the “Buy 1 get 1 FREE Umisushi” promotion to readers and further increase its extension rate.
Best Catering received many orders from these few marketing strategies.